Kogent team studied operations in a cross section of refineries across Europe to define the problem, identify existing alternative solution s and their customer value propositions, and ascertain customer needs. The team conducted extensive market research, including meetings with potential customers, collaborators and industry experts.

Through the data collected in primary and secondary research, the team outlined desired product characteristics, identified valuable market segments and calculated market size for three possible future scenarios.

Kogent designed a detailed road map of market entry for client to tap 15% of US$ 800 million market in coming 5 years.

Through desktop research and extensive interviews with both internal and external stakeholders Kogent painted a detailed picture of the nature, size and impact of the slow but steady shift in the market dynamics in the region.

Kogent also demonstrated that the regional competitor landscape was moving towards a period of greater diversity and rivalry; one in which the client faced dual threat to its leadership from both the culturally appropriate operational model of dominant incumbents and the cost structure of new entrants.

Kogent recommended that the client should invest in greater regional adaptation and knowledge network to capture value and harness technology leadership. Detailed road map, backed by a scenario analysis for the market for the coming 5 years, convinced the client that it was the way forward.